Objective:
To create a visually appealing, product-focused email campaign that promotes a new sale, encourages customer engagement, and drives traffic to the online store.
In my role, I was responsible for selecting product images, designing visually appealing call-to-action buttons, and collaborating with the marketing team to ensure that the design represented the brand's identity, messaging, and client requests.
To strengthen our strategy, I researched previous email campaigns and current e-commerce trends, emphasizing visual hierarchy and effective product presentation.
Challenges and Solutions:
With product images still in production, I created realistic mockups in Adobe Photoshop to simulate the final look, ensuring consistency and appeal.
Results:
The campaign successfully highlighted key products, maintained brand consistency, and guided customers directly to product pages through clickable call-to-action buttons, achieving a seamless user experience aligned with the brand's promotional goals.
Objective:
Increase donor engagement and encourage contributions to the organization’s fundraising initiatives through a visually compelling, responsive email.
Created a complete email layout that included typography, visuals, and call-to-action elements, ensuring alignment with the organization’s branding that effectively drove donations. Utilizing Adobe Photoshop and XD to design a responsive and user-friendly interface.
I looked at previous email campaigns and checked important performance metrics like deliverability, open rates, click-through rates, and conversions. This review helped me understand what worked well and influenced the layout and messaging of the new campaign. I focused on making the design simple and impactful. I created a bold headline that grabbed attention and used clear, short body text for better readability. I placed the call-to-action button where it would be noticed and styled it in a contrasting color to encourage clicks.
Challenges and Solutions:
The primary challenge was to create an email that was not only appealing but maintained layout integrity on both desktop and mobile devices. I used responsive design techniques to adjust the layout so it would display correctly on different screen sizes. This made the user experience better.
Results and Key Takeaways:
The final email design featured a striking header, clean typography, and a clear call-to-action button that led recipients to the donation page. The campaign boosted donor engagement and garnered positive feedback from the client, emphasizing the importance of clarity and simplicity in email design.
